The concept of landscape as an urban and social tool in the light of climate change: the closing of the prestigious CITY_BRAND & TOURISM LANDSCAPE AWARD
Francesco Cariddi, CEO of Promotec SRL, discusses the role and participation of the Terra Solida brand in the context of the event
MILAN, JULY 8, 2023 – The seventh edition of the "CITY_BRAND & TOURISM LANDSCAPE" International Symposium and Award, held on July 6 and 7 in the magnificent setting of the Triennale's Salone d'Onore, concluded successfully. The event, organized by Paysage – Promotion and Development for Landscape Architecture and the National Council of Architects, Planners, Landscape Architects, and Conservationists, reaffirms its position as a benchmark for education in the landscape architecture scene.
With a parterre of over 50 international speakers from over 10 countries, the Symposium offered a vast and updated panorama of the sector, presenting some of the most recent and innovative creations in the field of contemporary Landscape Architecture.
The Award, an integral component of the event, attracted the attention of international design excellence, recognizing and valorising the best projects that aim to seek new balances between buildings and nature, promoting dialogue between architecture and landscape and facilitating the emergence of new territorial dynamics.
Among the protagonists of this edition, Promotec SRL, owner of the Terra Solida and Biostrasse brands. Francesco Cariddi, CEO of the Friulian company, shared the vision and values of the brand in an interview that closed the event, underlining their commitment to protecting the environment, with particular attention to hydrogeological balance.
EXCLUSIVE INTERVIEW WITH FRANCESCO CARIDDI, CEO OF PROMOTEC SRL
Cariddi described the experience of participating in City' Scape 2023 as engaging and stimulating, commendable both for the importance of the place and for the quality of the speakers and the topics discussed. He then underlined the importance of Terra Solida's contribution to the event, not only as a sponsor, but as an active player in the search for solutions for the problems that afflict the subsoil and the hydrogeological balance, including deforestation, inadequate management of the areas forests and water basins, unsustainable agriculture and questionable construction.
On the podium of the projects presented at the Symposium, Cariddi praised the intervention of the architect. Simonetta De Ambris for the "Gardens of the Colosseum" and the intervention of the Paisà studio and the Pan Ass.ti studio for the Peace Park of Vicenza. He also expressed his curiosity about what is being created in Piazza Castello in Milan, despite having some doubts regarding the durability of the chosen paving over time.
Finally, Cariddi highlighted Terra Solida's contribution to safeguarding the hydrogeological balance, underlining the company's constant commitment to the research and development of advanced technologies and the support offered to designers in the creation of eco-friendly draining surfaces.
Here the complete interview:
Question: What were the emotions of participating in City' Scape 2023?
Answer: The event was engaging in many ways, starting with its location, the Palazzo dell'Arte, one of Milan's most important cultural institutions, hosting international art, architecture, fashion, and design exhibitions. It's the ideal place to listen to the "stories" of those who work daily to design well-conceived and constructed spaces, where landscape becomes strategic in the fight against climate change.
Question: How do you evaluate the presentations that took place over the two days of the symposium, and which ones struck you most?
Answer: The presentations followed one another at a relentless pace and I was struck by the depth of their content. The various aspects of the topic were discussed informally but in perfect harmony with the symposium's theme.
Question: Why did Terra Solida participate in City' Scape 2023?
Answer: Terra Solida doesn't want to be "just" a commercial partner. The scheduled presentation, given by our communications manager, Dr. Francesco Mora, entitled "The Soil Project in Climate Change," was our contribution to explaining to those present how to address the problems currently affecting the subsoil and related areas, such as watersheds and infrastructure. Deforestation, mismanagement of forests and watersheds, unsustainable agriculture, and questionable construction practices seriously threaten the hydrogeological balance. This balance, however, is the goal we must set ourselves and can be achieved through determined action.
Question: Which projects presented at the Milan Triennale do you remember fondly?
Answer: I've certainly followed with great interest and excitement the projects Terra Solida has contributed to, such as architect Simonetta De Ambris's work on the "Gardens of the Colosseum," Dr. Stignani of the Paisà studio, and architect Selleri of Pan Ass.ti, who also won first prize for the Parco della Pace in Vicenza. But I've also found the other projects interesting; fortunately, there's always something new to learn. I'm still curious about what's being done in Piazza Castello in Milan, where I have some doubts about the durability of the chosen paving.
Question: How does Terra Solida contribute to safeguarding the hydrogeological balance?
Answer: At Terra Solida, we're not satisfied with what we've achieved over the years. We do our part with the concreteness of our ideas, our constant commitment to research and development of increasingly cutting-edge technologies, and by putting our experience at the service of designers in the creation of eco-friendly, environmentally friendly, and water-efficient draining surfaces. This is our contribution.
