“Coming together is a beginning, staying together is progress, working together is success”. Henry Ford said it and the Terra Solida team repeats it which, with its new logo, aims to express precisely this: the desire to create something extraordinary together, to look ahead and to build, one piece after another, the future.
In recent years, Terra Solida has continued to grow . Thanks to an in-house laboratory and the success of stabilized earth, it has demonstrated how it is possible to combine respect for the environment with comfort and durable flooring.
Precisely for this reason, the roads built with Terra Solida solutions are unrivaled and express the values that have always been the cornerstone of this company: innovation, sustainability, quality, attention to detail, and a desire to engage with others. These concepts are best expressed in the new logo, which is accompanied by a brand-new website and integrated communications, conveying Terra Solida's mission and values. Because for such a dynamic and extraordinary company, stopping is impossible.
Solid Earth, strength and stability together
Just look at the Terra Solida logo to understand the essence of these high-performance, permeable, and robust roads and pavements, which are long-lasting and eco-friendly. A set of pebbles , joined together and extremely strong, represent stabilized earth , the modern and eco-sustainable stabilizer used to create walkable and drivable pavements that blend in with the surrounding environment.
A solution that represents the future of road paving , making it drainable, recyclable, and compact. But the new communication (and logo) reveal more than this. They also speak to Terra Solida's values, the same ones that have made this company great.
In those stones joined together there is solidity, clear ideas on what to do, knowledge, multidisciplinarity and presence. The redefinition of the brand sought to do precisely this: reveal the philosophy of Terra Solida. Which starts first of all from the earth, because its mission has always been that of creating roads and doing it in a "natural" way, thanks to great expertise and with particular attention to the environment. Innovative construction and an ecological vision thus come together to create roads that respect Nature, but are also robust and long-lasting.
