The voice of the soil: Terra Solida returns to City'Scape 2025 to design the landscape of tomorrow together
Promotec, with the Terra Solida brand, confirms its Main Sponsorship at the tenth edition of the international symposium City'Scape. Two days packed with meetings, ideas and projects to redesign the territories of the future together. With a speech dedicated to the value of soil as an ecological infrastructure, Promotec reaffirms its commitment to landscape design that combines technique and environmental sensitivity, innovation and rootedness, beauty and responsibility. An opportunity to dialogue and build bridges between those who imagine and those who create.
Solid Earth at City'Scape 2025
The landscape as a common good, the soil as a living infrastructure
Even this year, Promotec Srl is happy to announce its participation as Main Sponsor to the prestigious City'Scape 2025 International Symposium, to be held on 19 and 20 June both at Triennale di Milano. With its own reference brand, Solid Earth, Promotec brings a concrete voice and a coherent vision to an international network of professionals, institutions, landscape architects and designers: building together light, sustainable and intelligent infrastructures for the city of tomorrow.
City'Scape is not just an event. It is a meeting point, a cultural crossroads, an arena of thought in which the landscape is treated as a strategic lever for environmental, social and economic change. And this is precisely why Promotec has chosen to be there, again, with conviction and passion.
An international event, a shared vision
Landscape architecture at the heart of urban transformation
Organized by PAYSAGE – TOPSCAPE and from National Council of Architects, Planners, Landscapers and Conservators (CNAPPC), City'Scape 2025 celebrates the tenth edition of an event that has now become a global reference in the world of landscape design. With over 260 projects submitted from 26 countries, the City'Scape Award is a true barometer of best practices and emerging trends in the sector.
Download the PDF on the closing of the call here.
The theme chosen for this year, “Landscape Project for Life and Climate”, is not only suggestive: it is an ethical, operational, political program. At its core, the idea that every landscape project must be designed to live and make live, to respond to climate emergencies and social fragilities, to transform gray into green, asphalt into relationship, the city into ecosystem.
Promotec's contribution: giving voice to the soil
Francesco Mora's speech and the meaning of a technical and cultural commitment
On behalf of Promotec, Dr. Francesco Mora will give a speech entitled:
“Natural Soil: Ecological Infrastructure for Sustainability and Resilience.
Low-impact permeable roads and pavements for urban landscape design: stabilized earth solutions for resilient surfaces.”
It is not just a technical report: it is a design vision. In a time when the ground is often seen as a surface to be covered, to be waterproofed, to be exploited, Solid Earth proposes a paradigm shift: soil as an active resource, as an ecological partner, as a key component of a regenerative urban landscape.
Stabilized Earth, the heart of technology Solid Earth, represents a concrete response to the demand for low-impact, resistant and harmonious infrastructures, which integrate with the environment without imposing themselves on it.
From Grey to Green: Changing Infrastructure, Changing Culture
“From gray infrastructure to green social structure”
The subtitle of City'Scape 2025 – “From gray infrastructure to green social structure” – perfectly captures the direction in which contemporary thought on the subject of urban regeneration is moving. It is no longer enough to design with engineering criteria: today we need to imagine living, resilient, adaptive systems that speak the language of nature and people.
Promotec, through Terra Solida, contributes to this debate by bringing a concrete experience, made of construction sites, materials, tested solutions, But also study, listening and continuous experimentationPermeable pavements are not simple technical alternatives: they are cultural choices, tools for balancing functionality, aesthetics and environmental impact.
A synergy that is renewed: Promotec and Paysage
Technology, culture and shared responsibility
Collaboration between Promotec Srl e LANDSCAPE is now consolidated and is based on common ground: that of theresponsible innovation. City'Scape, in this sense, is the ideal context to bring out those solutions that are able to hold together high technology and low impact, design rigor and ethical sense, systemic vision and attention to detail.
Sponsoring this event is not a symbolic act, but a cultural stance: being present means actively participating in a global debate on cities, landscapes, and living. And it means doing so with skill, humility, and a pinch of pride in what we are capable of bringing to the table.
Come visit us: Terra Solida's invitation
On June 19th and 20th at the Triennale in Milan
We are waiting for you in Milan. Promotec with Solid Earth will be present with a dedicated space, ready to welcome designers, public bodies, professionals and curious people who want to learn more about the technologies and solutions for a new idea of urban landscape.
Register for free at the symposium on paysage.it/cityscape.
It will be an opportunity to get to know our materials, our projects, our ideas. But above all it will be a moment to exchange visions, to build relationships that last over time and to imagine – together – a more livable, more natural, more human future.
Building landscapes, building connections
In a changing world, we need fixed points. For us, Terra Solida is one of these: a technology born from the earth and for the earth, which has its roots in an idea of landscape as a common good, as a space for relationships and as an ecological infrastructure.
City'Scape 2025 is our home for two days. Come visit us, tell us about your project, tell us your idea of the city.
We are here to listen, to propose, to build together.
Promotec Srl
The earth is not just the ground we walk on. It is our horizon.
