The voice of the soil: Terra Solida returns to City'Scape 2025 to design the landscape of tomorrow together
Promotec, with the Terra Solida brand, confirms its Main Sponsorship at the tenth edition of the international symposium City'Scape. Two days packed with meetings, ideas and projects to redesign the territories of the future together. With a speech dedicated to the value of soil as an ecological infrastructure, Promotec reaffirms its commitment to landscape design that combines technique and environmental sensitivity, innovation and rootedness, beauty and responsibility. An opportunity to dialogue and build bridges between those who imagine and those who create.
Solid Earth at City'Scape 2025
The landscape as a common good, the soil as a living infrastructure
This year, Promotec Srl is pleased to announce its participation as Main Sponsor in the prestigious international symposium City'Scape 2025 , which will be held on June 19th and 20th at the Triennale di Milano . With its flagship brand, Terra Solida , Promotec brings a concrete voice and a coherent vision to an international network of professionals, organizations, landscape architects, and designers: together building lightweight, sustainable, and intelligent infrastructure for the cities of tomorrow.
City'Scape is not just an event. It is a meeting point, a cultural crossroads, an arena of thought in which the landscape is treated as a strategic lever for environmental, social and economic change. And this is precisely why Promotec has chosen to be there, again, with conviction and passion.
An international event, a shared vision
Landscape architecture at the heart of urban transformation
Organized by PAYSAGE – TOPSCAPE and the National Council of Architects, Planners, Landscape Architects and Conservationists (CNAPPC) , City'Scape 2025 celebrates the tenth edition of an event that has become a global benchmark in the landscape design world. With over 260 projects submitted from 26 countries, the City'Scape Award represents a true barometer of best practices and emerging trends in the sector.
Download the PDF on the closing of the call here.
The theme chosen for this year, “Landscape Project for Life and Climate”, is not only suggestive: it is an ethical, operational, political program. At its core, the idea that every landscape project must be designed to live and make live, to respond to climate emergencies and social fragilities, to transform gray into green, asphalt into relationship, the city into ecosystem.
Promotec's contribution: giving voice to the soil
Francesco Mora's speech and the meaning of a technical and cultural commitment
Representing Promotec, Dr. Francesco Mora will give a speech entitled:
“Natural Soil: Ecological Infrastructure for Sustainability and Resilience.
Low-impact permeable roads and pavements for urban landscape design: stabilized earth solutions for resilient surfaces.”
It's not just a technical report: it's a design vision. At a time when soil is often seen as a surface to be covered, waterproofed, or exploited, Terra Solida proposes a paradigm shift: soil as an active resource, an ecological partner , a key component of a regenerative urban landscape.
Stabilized earth, the heart of Terra Solida technology , represents a concrete response to the demand for low-impact, resistant and harmonious infrastructures that integrate with the environment without imposing themselves on it.
From Grey to Green: Changing Infrastructure, Changing Culture
“From gray infrastructure to green social structure”
The subtitle of City'Scape 2025— "From grey infrastructure to green social structure" —perfectly captures the direction contemporary thinking in urban regeneration is moving. Designing with engineering criteria is no longer enough: today we need to imagine living, resilient, and adaptive systems that speak the language of nature and people.
Promotec, through Terra Solida, contributes to this debate by bringing concrete experience, made up of construction sites, materials, tested solutions , but also of study, listening, and continuous experimentation . Permeable pavements are not simply technical alternatives: they are cultural choices , tools for balancing functionality, aesthetics, and environmental impact.
A synergy that is renewed: Promotec and Paysage
Technology, culture and shared responsibility
The collaboration between Promotec Srl and PAYSAGE is now consolidated and is based on a common ground: that of responsible innovation . City'Scape, in this sense, is the ideal context to showcase solutions that combine high technology and low impact , design rigor and ethical sense , systemic vision and attention to detail.
Sponsoring this event isn't a symbolic act, but a cultural statement : being present means actively participating in a global debate on cities, landscapes, and living. And it means doing so with expertise, humility, and a hint of pride in what we bring to the table.
Come visit us: Terra Solida's invitation
On June 19th and 20th at the Triennale in Milan
We are waiting for you in Milan. Promotec with Solid Earth will be present with a dedicated space, ready to welcome designers, public bodies, professionals and curious people who want to learn more about the technologies and solutions for a new idea of urban landscape.
Register for free at the symposium on paysage.it/cityscape.
It will be an opportunity to get to know our materials, our projects, our ideas. But above all, it will be a moment to exchange visions , to build lasting relationships, and to imagine—together—a more livable, more natural, more humane future.
Building landscapes, building connections
In a changing world, we need fixed points. For us, Terra Solida is one of these: a technology born from the earth and for the earth, which has its roots in an idea of landscape as a common good, as a space for relationships and as an ecological infrastructure.
City'Scape 2025 is our home for two days. Come visit us, tell us about your project, tell us your idea of the city.
We are here to listen, to propose, to build together.
Promotec Srl
The earth is not just the ground we walk on. It is our horizon.
