Landscape Harmonies and Ecological Innovation: Terra Solida and AIAPP at the Sanremo Festival
As part of the Sanremo 2024 Festival, not only music is celebrated but also innovation and environmental sustainability thanks to the collaboration between AIAPP and Terra Solida of Promotec Srl, announcing a synergy that promises to revolutionize the way we perceive the landscape and the ecological impact in the construction sector.
Paesaggio In*Canto Award: a unique initiative at the Sanremo Festival 2024. Music meets nature at the Sanremo Festival
In a perfect union between musical culture and environmental commitment, the 2024 Sanremo Festival is enriched with a new dimension thanks to the “Paesaggio In*Canto” Award and the strategic partnership between the Italian Association of Landscape Architecture (AIAPP) and Terra Solida, brand of Promotec Srl, a leading company in the sector of eco-friendly solutions for the construction of roads and pavements.
The “Paesaggio In*Canto” Award, premiered in the evocative setting of Villa Nobel on 9 February, is a tribute to the musical compositions that best embody the essence of landscapes, be they physical or internal. Through the lens of music, the award invites deep reflection on the role that landscape plays in our lives, stimulating greater awareness of the need to preserve the beauty and integrity of the world around us.
This year, the festival will not be limited to being a showcase for Italian musical excellence, but will be transformed into a stage for the promotion of a constructive dialogue on the importance of sustainability and innovation while respecting the landscape. The "Beyond the Festival" event thus becomes the ideal context to explore these themes, involving a wide and transversal audience, from music enthusiasts to professionals in the field of architecture and environmental engineering.
The partnership between AIAPP and Terra Solida, and the “Paesaggio In*Canto” Award initiative, are concrete examples of how culture, music and environmental commitment can converge in innovative projects that aim to change the world for the better, one note, one road, one landscape at a time.
We invite everyone to discover our initiatives and Terra Solida's cutting-edge technologies through the site www.terrasolida.it and to actively participate in this path of growth and awareness, for a future in which music, culture and environmental sustainability proceed hand in hand towards a horizon of harmony and respect for our planet.
We would like to express our deepest gratitude to Architect Sophia Los, whose passion and enthusiasm have deeply inspired us. Her exceptional sense of organization engaged us significantly, enriching our experience in an invaluable way.
